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Copywriting News for Tuesday, Feb 7, 2012...


theEword (blog)

ASA rules against TripAdvisor copywriting claims
theEword (blog)
Online copywriters have been warned not to claim that user-generated content is reliable after the UK regulator made what it describes as a 'benchmark ruling'. The Advertising Standards Authority (ASA), which is responsible for commercial copywriting ...

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MO Group International Enlarges Workforce – New Translators & Copywriters Welcomed
PR.com (press release)
MO Group International expands its team of native copywriters & translators as it welcomes new clients requiring international SEO & game localization. Brussels, Belgium, February 02, 2012 --(PR.com)-- MO Group International has welcomed a host of new ...

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Haaretz

Budding Israeli copywriters dream up cutting-edge Haaretz campaigns
Haaretz
In an exhibition co-sponsored by the Habetzefer copywriting school and Haaretz, flashy new ads try to sell the newspaper to Israeli readers in their 20s and 30s. By Emily Greenzweig A school project by Gal Bracha, an Israeli copywriting student, ...



Business Post Mortem: Wolf Toss: Pre-launch Planning & Blended CAC
Gamasutra (blog)
I'm going to break one of the rules of copywriting by describing what we didn't do and why as well as what we did do, because I think other game developers have good cause to consider those strategies and tactics that we didn't pursue for Wolf Toss.



Mid/Senior Copywriter
Bizcommunity.com
Purple Cow Communications, Internet marketing agency, is looking for an experienced Mid-Senior SEO Copywriter to join its ranks. Relevant SEO copywriting experience is non-negotiable; experience in managing a team or mentoring junior writers is ...



SEO Positive Extends Copywriting Team
PR Web (press release)
To cater for an increase in demand for its copywriting services, UK-based internet marketing agency SEO Positive welcomes an extra member of staff to its copywriting team this week. Often regarded as the United Kingdom's most forward-thinking search ...

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Business Insider

12 'Appalling' Copywriting Tips From David Ogilvy, The Original Mad Man
Business Insider
In a 1955 letter to a Mr. Calt [via Letters of Note], Ogilvy gives a list of 12 incredible insights into his habits as a copywriter. From refusing to use a typewriter, to growling at his wife, to downing a half-bottle of rum if uninspired, ...

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Writer/ Agency Copywriter
Automotive News
Your skills: You have at least 3-6 years of copywriting under your belt and proficiency in multiple software programs. You most likely possess a keen understanding of the structure of a brand's identity – how typography, photography, ...



National Communications Manager
Pro Bono Australia
You're able to demonstrate an understanding of communications work in copywriting, film, print, website management, social media and traditional public/media relations. If you have a strong political intuition and believe in the dignity of workers and ...

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Online Real Estate Marketing Is All About Putting People First, Reports ...
SBWire (press release)
Therefore, learning some basic copywriting skills is vital to having better success with internet marketing. It is helpful to remember that people have very short attention spans, especially whenever surfing the web. Making content that pops and ...

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